/ Case study / Local business website
Safock built a lead-generation website for a residential and commercial roofing contractor in Georgia. The contractor needed a site that organises a wide range of services, puts its credentials up front and drives visitors to schedule an inspection or call. The site does that on every page, on any device.
What it includes
01The challenge
The contractor serves homeowners, multi-family properties and commercial clients, and offers far more than roof replacement. It needed a website that:
Tells a memorable brand story.
Organises a large catalog of services without overwhelming visitors.
Builds trust quickly in a competitive local market.
Turns visitors into inspection requests and phone calls.
02The solution
The site is organised so a visitor can find their service, see why to trust the company and book an inspection from any page.
Service architectureDedicated pages for residential and commercial work, repair and replacement, TPO, EPDM, modified bitumen, metal, shingle, slate, tile, cedar shake, siding and gutters.
Conversion layoutSchedule Inspection buttons and click-to-call numbers throughout, plus an online quote and inspection form.
Trust signalsManufacturer certifications and trade memberships shown up front, with testimonials and review links.
FinancingProminent 0% financing messaging to reduce purchase hesitation.
Brand storyThe company's mission, vision and core values, told in its own voice.
Local SEOService-area pages, a blog and keyword-targeted service pages for its market.
03How it works
Project galleries and embedded video show finished work. The site links to the company's social channels, loads quickly on phones, and has analytics and tag tracking in place.
04The outcome
Visitors can reach any of more than 20 services through the menu, see the company's credentials before they scroll, and schedule an inspection, request a quote or call from any page, on any device.
/ Next step
Tell us what you are working on. You will speak with a founder, and you will leave the call with a clear next step, even if that step is not us.
Prefer writing? Send us a brief and a founder will reply.
